Top Ten Trends for 2002
Ten Predictions of the Key Cyber trends in 2002 - By Ivan Surjanovic
It's that time of year when we envision what the next year will bring. Here are our ten predictions of the key Cyber trends in 2002:
- Internet Population will continue to grow
- a total of 459 million people around the world have home-based Internet access.
- worldwide at-home Internet population increased by 30 million people from the first quarter to the second quarter of 2001. (Source: Nielsen Net Ratings)
- Online Spending will continue to grow
- Researchers estimate that 58% of all Internet users have bought a product online, up from 51% this time last year.
- eMarketer estimates that U.S. B2C e-commerce revenues, which totalled $38.3 billion in 2000, will quadruple to $156 billion by 2005.
- According to statistics Canada, Canadian households almost tripled the value of online purchases in 2000 compared to 1999
- Online advertising will continue to grow
US Online Advertising Spending, according to Forrester Research, emarketer.com will grow from 7.30 bill (in 2001), to 11.40 bill (in 2003).
- Online travel bookings will be one of the fastest growing e-commerce segment
Online Leisure travel bookings will grow from $ 14. 8 bill to 28.2 bill in 2005, according to www.emarketer.com
- New legislation is to be expected
New regulation - particularly around the areas of privacy and consumer rights. Governments will gradually catch up with the Internet.
- Virus protection and security will become an ever-increasing concern
- Spam will continue to be a major problem
Unsolicited e-mails are out. Opt-Out is out. Opt in (permission based e-mail) is In.
- Broadband (Shaw, ADSL) will gradually become new standard
- The importance of new i-marketing tools will grow
Digital business cards, e-brochure, e-commercial...
- Viral marketing will be a buzzword of the year
It is actually digitally augmented word of Mouth. Or, if you want, Word of Mouse.