Four Keys to Successful Ranking on Google

How can YOU optimize your web site to be "Google friendly"?

How important is Google?

Consider these numbers:

  • Approximately 50% of all your traffic comes through search engines (through 'organic', not paid search)
  • Approximately 30% of all Internet users in North America search on Google web site

However, 70% of all searches done on the Internet are powered by Google. Believe it or not, but Google exports its search results to others, including Yahoo!

Bearing these numbers in mind, most web marketers focus now primarily on Google as a key search engine. How can YOU optimize your web site to be "Google friendly"?

Here are the four keys. Let's suppose that you are selling "Computer printers" (the first thing I noticed as I am writing this :) ).

1. Domain (Web Address)

The secret #1 is definitely your domain name /URL. Your domain name should include most important keyword(s) of your business. In our example, you need a domain name like: "", or "", "", "" etc. If the domain is not available, the domain registrar (e.g. will offer similar acceptable alternatives. However, if you already have a web site and if you already use the domain that does NOT include keywords, build a special page dedicated just to computer printers with the following URL:

2. The Title Tag

The key #2 is the Title tag. You will notice the blue title tag at the VERY top of your screen. Each page should have a different title tag.

The title tag should always include keywords. In our case, the title tag should be: "Computer Printers from My Company". The importance of title tags cannot be overstated.

3. Content

The key #3 is the Content. Actually, many agree that the content is the king on the Net. Ideally your web site will have a lot of fresh content relevant to your product, service and industry. It is extremely important that you dedicate one special page of your site to stress each important keyword (your key product or service).

Repeat your keyword(s) on each page: in the text title, in the body of the text, and in pictures (Alt tags). But, do not go too far! Respect your web site visitors and keep the natural flow of your copy.

4. Links

The key # 4 are the inbound links. Try to place as many TEXT links as possible on other people's web sites. Focus on web sites relevant for your business, as well as on those with high traffic.

Follow these four rules and you will significantly improve your ranking on Google! However, do not be obsessed with search engines. Instead, focus always on your business model first, then search engines. In other words, your web site should always be a reflection of your business model/overall business strategy.

To your success,
Ivan Surjanovic
iPower Strategy