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TEDx: Creating WOW Through Inspiration

As Published in Business in Vancouver

Ivan & iPower Strategy Follow

CEO of iPower Strategy. Consultant and educator. Passionate about new business and technology trends, digital marketing and customer experience (CX).

Ivan & iPower Strategy @whereispuck ·

2 Oct

Brands with names that highlight key product benefits, like Co-Schedule or DoorDash, improve consumer recall of core features by 2.2X compared to non-suggestive names. Read more here
#marketing

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Ivan & iPower Strategy @whereispuck ·

1 Oct

Six great social media hooks as presented by Dana Nicole: Open Loop, Bandwagon Effect, Fomo, Contrarian, Storytelling, and Social Proof.

I would also add Randy Olson's ABT (and-but-therefore) statement as the seventh hook.

Read Dana's article here:

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Ivan & iPower Strategy @whereispuck ·

24 Jul

My students often ask for advice on how to get a job in digital marketing or start their careers in the field. So, I’ve created this video... #digitalmarketing, #digitalmarketingjobs

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