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Secrets to Wow Factor

Five Secrets to Treating Your Customers with the Wow Experience

March 23, 2020 ipower

Business has changed profoundly in the last several decades as new digital and cloud technologies are reshaping our everyday business…

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Posted in: Business in Vancouver, Strategy, Viral Marketing Filed under: customer service, treat, wow experience

The Art of Kindness as a Business Strategy

July 26, 2018 ipower

Adding up the bottom-line benefits of the kindness equation   Kindness and Health Are there any health benefits associated with…

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Posted in: Business in Vancouver, Strategy, Viral Marketing Filed under: Business in Vancouver, Internet Marketing, online community

Word of mouth is marketing’s way of the future in a digital world

April 8, 2017 ipower

According to bestselling author Seth Godin, the secret to marketing is no secret at all: “word of mouth is all…

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Posted in: Business in Vancouver, Internet Marketers Filed under: Business in Vancouver, Internet Marketing

Ten Mobile Marketing Tips

January 2, 2016 ipower

Planning a marketing campaign? Consider integrating mobile marketing as part of your marketing program. Here are a couple of eye-opening…

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Posted in: Business in Vancouver, Internet Marketers, Mobile Marketing, Social Media Marketing Filed under: Business in Vancouver, Internet Marketers, Mobile Marketing, Social Media Marketing

How to assemble an effective digital marketing plan for your business

January 1, 2016 ipower

The key to your successful digital marketing is having a clear answer to a critical question: how will you create…

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Posted in: Internet Marketers, Mobile Marketing, Social Media Marketing, Technology Filed under: Business in Vancouver, Technology

3D Printing for Businesses – Getting Started

August 4, 2015 ipower

In one of our previous columns, we looked at the hardware revolution that is transforming the business and technology landscape. …

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Posted in: Hardware, Technology Filed under: 3D Printing, Hardware, Technology

First steps and fundamentals for funding your tech startup

March 3, 2015 ipower

Want to create the next WhatsApp, Instagram or Facebook? Want to create the next WhatsApp, Instagram or Facebook? Maybe you…

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Posted in: Technology Filed under: Business in Vancouver, Technology

How to get the best results from distributed teams

December 16, 2014 ipower

Considering the technological breakthroughs we have had with the Internet and other communications technologies, it’s amazing that…   Considering the…

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Posted in: Technology Filed under: Technology

The art of a landing page

November 3, 2014 ipower

In one of our previous columns we have written about the art of creating ads on Google (“Five tips for…

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Posted in: Business in Vancouver, Internet Marketers Filed under: Business in Vancouver, Internet Marketers, landing page

Three LinkedIn Marketing Techniques to Increase Sales

October 13, 2014 ipower

There are more than 277 people with a LinkedIn account today: that is over one-third of the total estimated number…

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Posted in: Business in Vancouver, Internet Marketers, LinkedIn, Online community Filed under: Business in Vancouver, Internet Marketers, LinkedIn, online community

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TEDx: Creating WOW Through Inspiration

https://www.youtube.com/watch?v=KKcn4FVsdv8&t=1s

As Published in Business in Vancouver

Business Technology Column in Business in Vancouver

Ivan & iPower Strategy Follow

CEO of iPower Strategy. Consultant and educator. Passionate about new business and technology trends, digital marketing and customer experience (CX).

whereispuck
whereispuck Ivan & iPower Strategy @whereispuck ·
20h

The average shopping cart abandonment rate across industries is 70.19% in 2025. Here are some tips on how to lower this rate including offering transparent pricing, guest checkout, etc.

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whereispuck Ivan & iPower Strategy @whereispuck ·
13 May

Marketing budgets are expected to account for 7.7% of revenue in 2025, according to a new study from Gartner. This is lower than ttraditional 'rule of thumb' of 10%, or 11.3% during the period from 2015 to 2019. #marketingbudget

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whereispuck Ivan & iPower Strategy @whereispuck ·
25 Apr

How to be visible in AI search results? According to this AI Visibility Pyramid, you need foundational SEO, combined with great CONTENT and TRUST signals:

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