Marketing / Digital Marketing Resources
EDUCATION AND CERTIFICATIONS:
Hootsuite Social Media Marketing Certifications:
https://education.hootsuite.com/pages/certifications/
LinkedIn Digital Marketing Courses:
https://www.linkedin.com/learning/topics/digital-marketing
Google’s Digital Marketing Courses (free)
https://learndigital.withgoogle.com/digitalgarage/courses
Google Certification in Digital Marketing and E-Commerce
SEO Courses and Certification:
https://www.makeuseof.com/best-seo-certification-courses/
Shopify Academy:
https://academy.shopify.com
Coursera
www.coursera.com
Google Analytics (free)
https://analytics.google.com/analytics/academy/
Google Search Ads and Other Google Certifications (free)
https://skillshop.withgoogle.com/
SEM Rush – SEO Certifications (free)
https://www.semrush.com/academy/exams?spec=ALL&lang=en-US
Facebook Blue Print: Free Online Courses and Certifications
https://www.facebook.com/business/learn
Pinterest Academy
https://pinterestacademy.exceedlms.com/student/catalog
Twitter Flight School
https://www.twitterflightschool.com/student/catalog
Amazon Seller University (FBA)
DIGITAL MARKETING INTERNSHIPS
TEMPLATES
Search engine marketing ROI calculator
Social Media Marketing Templates by Hootsuite
Digital Marketing Plan Template
VIDEOS
Introduction to Internet Marketing – Part I (Intro)
Introduction to Internet Marketing – Part II (Key Concepts)
Introduction to Internet Marketing – Part III a (Key Principles 1-5)
Introduction to Internet Marketing – Part III b (Key Principles – 6 to 10)
Part I (Strategic Marketing Process)
Part II (Seven Key Strategic Decisions)
Online Marketing Research Tools – Part I
Online Marketing Research Tools – Part II
Online Marketing Research Tools – Part III
Online Marketing Research Tools – Part IV
Online Marketing Research Tools – Part V
Internet Marketing Mix (Part I)
Internet Marketing Mix (Part II)
Search Engine Optimization Basics (Technical SEO) – Part I
Search Engine Optimization Basics (Technical SEO) – Part II
Search Engine Optimization Basics (Technical SEO) – Part III
SEO Guide for 2018 – What Really Matters For SEO Now
SEO For Beginners – Neil Patel: 3 Powerful SEO Tips to Rank #1 on Google in 2018
Pay Per Click (PPC) Advertising – Part I (What is PPC and How Does it Work)
Pay Per Click (PPC) Advertising – Part II (Setting Up Your PPC Campaign)
Pay Per Click (PPC) Advertising – Part III (Keyword Selection)
Pay Per Click (PPC) Advertising – Part IV (Creating PPC Ads)
Online Promotion – Part I (E-Mail Marketing)
Online Promotion – Part II (CONNECTING through Social Media)
Online Promotion – Part III (Twelve Social Media Marketing Tips)
Website Development Part I (Process)
Website Development Part II (WordPress Content Management System)
E-BOOKS / TEXTBOOKS
Viral Marketing by Ivan Surjanovic
101 Digital Marketing Tips by Ivan Surjanovic
Digital Marketing Foundations by Rochelle Grayson
https://pressbooks.bccampus.ca/foundationsindigitalmarketing/
TOOLS
Keyword Research Tool: WordTracker.com
Keyword Research Tool: BackLinko
Keyword Research: Google Keyword Planner
Keyword Popularity Tool: Surfer (Chrome App)
10 Wireframe and Mockup Applications
Website Traffic Estimator (1) – TrafficEstimate.com
Website Traffic Estimator (2): WebsiteIQ.com
Website Traffic Estimator (3): SimilarWeb.com
Search Engine Rank Checker (1) : AuthorityLabs.com
Search Engine Rank Checker (2) : Mike’s Marketing Tools
Search Engine Rank Checker (3) : SEObility
Search Engine Rank Checker (4) : SmallSEOTools
Brand24.com – Great Tool for Social Media Research
Google Trends – Keyword Popularity Tool
Quintly.com – Social Media Research
FanPageKarma.com – Facebook Marketing Research
Building Your Blog or Website on WordPress (WordPress’ own Video Tutorial)
Broad list of useful social media tools
Buzz Summo – Social Media Tool: Discover Influencers and Content Ideas
How to use Google My Business to Promote Your Local Business (published by Hootsuite)
Social Media Mentions (an alternative to SocialMention.net)
How to Integrate Social Media with E-Mail Marketing
Starting a Business with Amazon
Backlink Checker (Link Popularity) (AHREFS)
Create Your Own Customer Journey Canvas
DashThis.com – Digital Marketing Reporting Dashboard
Social Media Listening – Audience Research: Sparktoro
MARKET RESEARCH
Market Research Community – Industry Trends
OTHER LINKS (E.G. DROPSHIPPING SUPPLIERS, ETC.)
How to Find and Work With Reliable Dropshipping Suppliers – Shopify blog